Tata Trusts launch health insurance scheme for rural population of Vijayawada

Vijayawada, December 03: Tata Trusts today launched a first-of-its-kind health insurance scheme, Swastha Kutumbam, for the marginalized communities in Vijayawada. 

Following the concept of universal health coverage, the scheme is open to 10 lakh residents living in 2.5 lakh households across 265 villages in the parliamentary constituency of Vijayawada all irrespective of caste, creed, religion, or income levels.

While 60 per cent target beneficiaries are below the age of 35, 75 per cent of these are daily wagers.

The beneficiaries will pay a premium of rupee 1/day per person to get a cover of Rs. 1 lakh per family. Costs related to medicines, diagnostics, and post-surgery care will be covered. Besides, transportation cost incurred by the beneficiary is also taken care of by the scheme.

With rehabilitation being a key to recovery, post-surgery costs are covered up to 60 days after the discharge. Tata Trusts has roped in Star Health Insurance as the insurance partner for Swastha Kutumbam.

This scheme was announced in the presence of Kesineni Srinivas, Member of Parliament from Vijayawada and Devineni Uma Maheswara Rao, Minister for Irrigation, and R. Pavithrakumar, Head – Operations, Andhra Pradesh, Tata Trusts.

 “One of the most successful interventions by Tata Trusts in recent years has been in Vijayawada, transforming 265 villages in the constituency,” said Kesineni Srinivas. He noted that Tata are increasing their footprint in the region with various other interventions in the areas of nutrition, health, water and sanitation, digital initiatives, etc.

Pavithrakumar said that their partnership with the Government of Andhra Pradesh is a progressive step towards addressing growing concerns of inaccessible and unaffordable healthcare which affects rural livelihoods and overall community development.

“The implementation of Swastha Kutumbam will empower people to seek healthcare at low costs and complement the existing government schemes.  The success of this programme will pave the way for wider adoption and sustenance of universal health schemes,” he said.

The main objective behind this scheme is to provide universal health care to the rural population of Vijayawada and replicating the same model across states. This area was chosen as a pilot to demonstrate that sustainable universal health coverage across a network of private hospitals is viable at minimal costs.

This is crucial because government hospitals in India operate at full capacity round the year. Going forward, government hospitals will also be able to participate in this scheme. Around 60 Hospitals in and around the villages of Krishna district have already been on boarded so far.

The scheme is part of a comprehensive initiative which began when Tata Trusts signed a MoU with the Government of Andhra Pradesh last August.

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